Joe grew up in Bangkok, with experience in construction. He loved super cars, and had many of them...via magazine pictures. He realized he didn't like being an employee. He wanted to dream, and be his own man.

With Unicity, he found a way to begin dreaming. Joe has reached his dreams, but they are bigger than he ever imagined. In the last two years, his Unicity business has allowed him to "retire" and focus on helping others realize their dreams.

He was awarded a real Lamborghini super car for reaching the Chairman's Club rank of Triple Diamond. Quoting Joe  " The important thing is Unicity makes it possible to have success quickly and retire with long term success."